Google Ads Training in Lahore
- +17 Year Training Experience
- Paid Internship for all Students
- Live Project Based Training
- Free Demo Class
- Class Room / Online
Advanced Google Ads Content and Curriculum
Introduction to Google Ads & Digital Advertising
- Introduction to Google Ads and its importance in digital marketing
- Understanding different Google Ads campaign types: Search, Display, Video, Shopping, and App campaigns
- How the Google Ads Auction works, including Ad Rank and Quality Score
- Google Ads vs. Facebook Ads: Understanding the key differences and choosing the right platform for your marketing goals
Google Ads Account Setup & Structure
- Creating a Google Ads account with a live step-by-step demonstration
- Understanding the Google Ads account structure: Account → Campaign → Ad Group → Ads
- Navigating the Google Ads dashboard and its key features
- Setting up billing, payment methods, and account preferences
Keyword Research & Campaign Planning
- Understanding keyword intent and how it impacts campaign performance
- Using Google Keyword Planner and other keyword research tools effectively
- Learning keyword match types: Broad Match, Phrase Match, Exact Match, and Negative Keywords
- Developing a keyword strategy based on different stages of the marketing funnel
Creating Search Ad Campaigns (Text Ads)
- Step-by-step setup of a high-performing Google Search campaign
- Understanding bidding strategies: Manual CPC vs. Automated Bidding
- Writing compelling ad copy with effective headlines, descriptions, and calls to action (CTAs)
- Using ad assets (extensions) such as Sitelinks, Callouts, Call, Structured Snippets, Location, and Price to improve ad performance
Display Campaigns & Banner Ads
- Introduction to the Google Display Network (GDN) and its benefits
- Audience targeting using Interests, Topics, Placements, and Custom Segments
- Designing effective display ads, including recommended image sizes and creative tools
- Creating Responsive Display Ads and optimizing asset combinations for maximum reach and performance
YouTube & Video Campaigns
- Understanding YouTube ad formats: Skippable, Non-Skippable, Bumper, and In-Feed (Discovery) Ads
- Targeting the right audience using Custom Segments (Intent), In-Market Audiences, Demographics, and Interests
- Linking your YouTube channel with Google Ads for seamless campaign management
- Video ad best practices to maximize engagement, views, and conversions
Conversion Tracking & Google Tag Manager
- Understanding conversions and defining meaningful campaign goals
- Setting up and managing Google Tag Manager (GTM)
- Installing conversion tracking for form submissions, phone calls, purchases, and other key actions
- Using Google Analytics to track goals, measure campaign performance, and gain actionable insights
Advanced Campaign Types & Strategies
- Creating and optimizing Dynamic Search Ads (DSAs)
- Setting up Call-Only campaigns to generate phone leads
- Introduction to Performance Max campaigns, including setup and optimization
- Running Smart Campaigns and Local Ads for small businesses to increase local visibility and customer engagement
Remarketing & Audience Targeting
- Understanding remarketing and its benefits for increasing conversions
- Creating audience lists using Google Ads, Google Tag Manager (GTM), and Google Analytics
- Learning the differences between Standard Remarketing and Dynamic Remarketing
- Building and targeting Custom Audiences and Similar (Lookalike) Audiences for improved campaign performance
Campaign Optimization & Scaling
- Analyzing campaign performance using key metrics such as CTR, CPC, CPA, Conversion Rate, and ROAS
- Optimizing campaigns with bid adjustments based on device, location, audience, and time of day
- Conducting A/B testing to improve ad copy, creatives, landing pages, and campaign performance
- Scaling successful campaigns through strategic budget allocation, audience expansion, and targeting top-performing segments
Reporting & Analytics
- Creating reports using Google Ads dashboard
- Customizing columns and segments
- Google Analytics + Ads integration
- Using Looker Studio (Google Data Studio) for custom reporting
Live Project Walkthrough + Q&A
- Live walkthrough: Creating and launching a Google Ads campaign from scratch
- Troubleshooting common Google Ads issues and campaign optimization techniques
- Preparing for Google Ads interviews with frequently asked questions and practical scenarios
- Freelancing tips, client acquisition strategies, and earning Google Ads certifications through Google Skillshop
Why Learn Google Ads With WDC?
Work on Real Projects
Gain hands-on experience by creating and managing real Google Ads campaigns for businesses. Learn how to optimize ads, generate quality leads, and maximize ROI using live projects.
Advanced Strategies
Learn advanced PPC techniques including Search, Display, Performance Max, YouTube Ads, Remarketing, Conversion Tracking, Smart Bidding, and Audience Targeting to run high-performing campaigns.
Premium Tools
Get practical experience with industry-leading tools including Google Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), Keyword Planner, Looker Studio, SEMrush, and Google Skillshop.
Training by SEO Experts
Learn from experienced PPC specialists who have successfully managed advertising campaigns across multiple industries and generated measurable results for businesses.
100% Job Assistance
Receive career guidance, interview preparation, portfolio support, freelancing tips, and client acquisition strategies to help you start your career in PPC and digital marketing.
Certification
Complete the course with confidence and prepare for Google Ads Certification through Google Skillshop while earning a certificate from WDC to showcase your practical expertise.